About INDIVA

INDIVA is a Canadian supplier of high quality, medical grade cannabis. INDIVA's strain selection, cultivation and client care processes combine the know-how and experience of an internationally recognized and award-winning grow-team with GMP-compliant quality assurance standard operating procedures.

INDIVA is a Licensed Producer under Canada's Access to Cannabis for Medical Purposes Regulation ("ACMPR") with its first indoor cannabis production facility located in London, Ontario and London's first licensed producer!

INDIVA aims to become a global cannabis brand recognized for high quality products and excellent client care. As cannabis laws liberalize in Canada, INDIVA will continue to expand its client-friendly cannabis products. In addition, as cannabis laws liberalize internationally, INDIVA will use its Canadian operations as a platform to open new markets for its cannabis products.

THE OPPORTUNITY

We are currently recruiting for a Market Research Specialist for our Ottawa office. You will provide support in the research, compilation, and synthesis of fact-based and consumer-centric market insights, helping to inform forward-looking strategic and tactical decision-making across both medical and adult-use brands. You are enthusiastic and have worked in a collaborative work environment. You are someone who thrives in a fast-paced environment in a growing company.

RESPONSIBILITIES

Assist with Strategic Planning - Work closely with senior management and functional leaders to develop a deeper understanding of Indiva’s brand and product positioning and equities, consumer segments, competitors, products, salesforce dynamics, and the broader industry, to support development of the longer-term growth strategy for Aphria’s portfolio of medical and adult-use brands.

Analytics & Forecasting - Lead Data Analytics & Forecasting Manager in the development of roadmap for market modelling and forecasting evolving from an industry with few secondary data sources to many.

Market Research - Lead market research for all brand and product areas, including the identification of market research needs, and the design, execution and interpretation of market research studies or the analysis of syndicated, secondary market data for performance measurement and market understanding purposes. Design, execute and interpret market research studies and employ a wide variety of secondary sources to support brand success with direct to consumer efforts and materials

Innovation & NPD - Provide leadership in consumer and marketplace understanding and the application of that knowledge to help Indiva’s R&D team identify, develop and commercialize successful brand, product innovation and growth initiatives.

Marketing Measurement & ROI- Assist in the development of a Marketing Effectiveness Measurement system to measure, validate and optimize the ROI across all critical elements of the marketing mix.

Qualifications:

• Bachelor’s degree required
• 2 - 4+ years of experience in research, marketing insights or related background
• Functional knowledge of data analytics systems & tools
• Excellent organizational skills and ability to work quickly and with limited supervision
• Self-starter and proactive
• Experience working in a pharmaceutical or alcohol environment an asset

INDIVA offers a competitive compensation package (including benefits and equity participation) commensurate with experience and qualifications.

Note: Security clearance will be requested for this position. Candidate must be able to pass a criminal record check.

We appreciate the interest from candidates however we will be contacting only those that best fit the requirements.

INDIVA welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.